Twitter on a stick


How twitter was born
external image incaseoffire_thumb.png?w=454&h=604http://www.140characters.com/2009/01/30/how-twitter-was-born/

How to use Twitter for local news (July 2, 2009)
http://presentabilitywithdfg.wordpress.com/2009/07/02/how-to-use-twitter-for-local-news/

Twitter for Tactical Promotions
http://amnesiablog.wordpress.com/2009/06/15/twitter-for-tactical-promotions/
Be it a new sales channel (eg Dell), giving a little back to your fans (eg Zappos) or building brand awareness (eg Squarespace), it seems that Twitter is being used more and more for tactical promotions not just long term brand strategies.
For instance, @JetBlue gave 10% off all flights between 7 and 31 March to Twitter followers and reached their goal of 100,000 followers
external image jetbluetwitterpromo.png?w=450&h=104

Fluent: The Razorfish Social Influence Marketing Report
http://fluent.razorfish.com/

The 11 Layers of Citizen Journalism by Steve Outing (Jun. 15, 2005)
http://www.poynter.org/content/content_view.asp?id=83126
This article is designed to help publishers and editors understand citizen journalism and how it might be incorporated into their Web sites and legacy media. We'll look at how news organizations can employ the citizen-journalism concept, and we'll approach it by looking at the different levels or layers available. Citizen journalism isn't one simple concept that can be applied universally by all news organizations.


NY Times Twitter articles
http://topics.nytimes.com/top/news/business/companies/twitter/index.html?scp=1-spot&sq=twitter&st=cse


Twitter dot dash, Nicholas Carr (Mar 18, 2007)
http://www.roughtype.com/archives/2007/03/the_telegraph_o.php
EXCERPT: "Twitter is the telegraph system of Web 2.0. Like Morse's machine, it limits messages to very brief strings of text. But whereas the telegraph imposed its limit through the market's will - priced by the word, telegraph messages were too expensive to waste - Twitter imposes its limit through the iron law of code."

external image twittercurve.jpg
Kathy Sierra explains why Twitter is so addictive (Mar 16, 2007)
http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html
Key issues:
1) Like slot-machine, intermittent variable reward,
2) feeling of connectedness,
3) continuous partial attention
"[...] using Twitter presents us with the possibility of a social reward, while not using it presents us with the possibility of a social penalty - and the possibility of a reward or penalty is a far more compelling motivator than the reality of a reward or penalty. Look at me! Look at me! Are you looking?"



Blogging, the nihilist impulse, Geert Lovink (Jan 2, 2007)
http://www.eurozine.com/articles/2007-01-02-lovink-en.html
EXCERPT: "Media theorist and Internet activist Geert Lovink formulates a theory of weblogs that goes beyond the usual rhetoric of citizens' journalism. Blogs lead to decay, he writes. What's declining is the "Belief in the Message". Instead of presenting blog entries as mere self-promotion, we should interpret them as decadent artifacts that remotely dismantle the broadcast model."


Ignite Social Media: Best Practices for Branded Twitter Accounts (Feb 11, 2009)
http://www.ignitesocialmedia.com/best-practices-brands-twitter/

external image what-are-they-tweeting-about.png
There has been a lot of debate lately about corporate Twitter accounts and how companies who do choose to be on Twitter should approach their involvement. There are three sides to the debate over whether it is okay for big brands to use Twitter for social media marketing:
1. Twitter is only for people connecting with people,
2. Twitter is okay for brands, so long as they have a human face representing them, and
3. Big brands add value to the Twitter community.

@CyberSquatters "We seek out those who are CyberSquatting on Twitter & Expose them to the Public!"


Microblogging and Relevancy By Ruth Reynard 11/12/08
http://campustechnology.com/Articles/2008/11/Microblogging-and-Relevancy.aspx?Page=1
Some college professors and campus services are using Twitter simply because it is a mode of direct communication with students that is reliable and fast. Those who use the technology to communicate directly with students note that they can receive responses in minutes rather than the hours it would take using e-mail or blogs. Additionally, this kind of technology is now being integrated into course management systems.

Savorchat: Combines Twitter & Facebook chat (with hashtag)
http://mashable.com/2009/07/11/savorchat/