Fundraising in social networks



EXPERIENCES
How Do You Measure the Success of Fundraising on Social Networks? Dollars or Doggie Treats?
By Beth Kanter (March 9, 2009) Includes some metrics.
http://www.afpnet.org/ka/ka-3.cfm?content_item_id=24828&folder_id=914

How you can change the world with social media
By Josh Smith on Apr 21st 2009
http://www.walletpop.com/blog/2009/04/21/how-you-can-change-the-world-with-social-media/


TOOLS
Paypal fundraising
https://www.paypal.com/cgi-bin/webscr?cmd=xpt/Marketing/merchant/FundRaisingIdeas-outside
More than 100,000 nonprofit organizations use PayPal to raise money online. Over 60 million active account holders worldwide with almost $3 billion USD in potential donation money. Relatively low fee means you keep more of the money you raise. PayPal is more secure, so donors can transact without sharing their financial information.

Facebook app: Causes
http://apps.facebook.com/causes/about?m=736620da
Causes provides the tools so that any Facebook user can leverage their network of real friends to effect positive change. The goal of all this is what we call "equal opportunity activism." We're trying to level the playing field by empowering individuals to change the world. Existing nonprofits must raise hundreds of millions of dollars and leverage massive direct marketing campaigns to attract members. We're democratizing activism by empowering activists with an arsenal of tools for users of Facebook who want to leverage their network on Facebook to effect positive change.

Convio's Fundraising Calculator (promotes their reports)
http://calculator.convio.com/?elqPURLPage=962


CASE STUDIES
Twestivals
http://twestival.com
On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water. The total raised from the Global Twestival stands at $250,000 USD on 18 February 2009 - confirmation from over 80 cities is still pending.

Kiva - We Let You Loan to the Working Poor
http://www.kiva.org/about
Kiva's mission is to connect people through lending for the sake of alleviating poverty. Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world. The people you see on Kiva's site are real individuals in need of funding - not marketing material. When you browse entrepreneurs' profiles on the site, choose someone to lend to, and then make a loan, you are helping a real person make great strides towards economic independence and improve life for themselves, their family, and their community. Throughout the course of the loan (usually 6-12 months), you can receive email journal updates and track repayments. Then, when you get your loan money back, you can relend to someone else in need.

Spot.Us
http://www.spot.us
Spot.Us is a nonprofit project of the Center for Media Change and funded by various groups like like the Knight Foundation. They are an open source project, to pioneer “community funded reporting.” Through Spot.Us the public can commission journalists to do investigations on important and perhaps overlooked stories. All donations are tax deductible and if a news organization buys exclusive rights to the content, donations will be reimbursed. Otherwise, all content is made available to all through a Creative Commons license. It’s a marketplace where independent reporters, community members and news organizations can come together and collaborate.